How your executives will work together in a crisis is the most important question that a company’s crisis management program needs to answers. Without a clear communication and decision-making framework, detailed plans for particular scenarios do not mean much. The major benefit of a plan is that many decisions will be settled before crisis strikes, saving precious time.
We also discuss how important it is to tell the company’s story before the public makes up their minds on what the story is, and opinions about working with company legal departments.
Bryan Strawser is Founder & CEO of Bryghtpath LLC, a global strategic advisory firm specializing in global risk, business continuity, emergency management, crisis communications, and public affairs. Bryan is a globally recognized strategist having had a 21-year career at Target Corporation where he built the retailer’s Global Crisis Management & Business Continuity Function. Under Bryan’s leadership, Target received numerous awards from FEMA, the International Association of Emergency Managers, and the Business Continuity Institute. At Bryghtpath, Bryan leads a team of experts that offer strategic counsel on identifying, preparing for, and managing risk to the world’s leading brands, nonprofits, and public sector agencies.
This Masters of Disaster episodes features an interview with Eric Siegel, one of the most popular and well-known experts in predictive analytics and bestselling author and founder of Predictive Analytics World.
Predictive analytics is the core of “Big Data” and machine learning. The exponential increase in data in today’s world makes predictive analytics an even more exciting tool. Eric is also the only data scientist with a rap video on YouTube that I know. In the podcast, we discuss what predictive analytics is and the ethical nuances of reliance on predictive analytics.
Eric’s book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die, is one of my favorite books on the topic, written in plain language with a healthy dose of humor and interesting stories. If you have not read a book on this topic before, this is the book to read.
Predictive Analytics World http://www.predictiveanalyticsworld.com/
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die http://www.predictiveanalyticsworld.com/book/
Rap Video, Predict This, on YouTube https://www.youtube.com/watch?v=bSP3z0LmWEg
The Masters of Disaster® podcast features Jason Meyer on how knowing one thing, your audience, improves compliance training. From how the training is delivered to what the training covers, Jason explains that compliance training can be designed to impact the behavior of the audience. It is critical that compliance training does not just happen, rather it needs to impact results in lowering the risk of the behavior of employees.
Jason Meyer is Founder and President of LeadGood LLC. Jason has shown a career-long commitment to innovative education and the engaging communication of knowledge, as a means of improving communities, personal behavior, and business performance. He is an attorney and a Certified Ethics and Compliance Professional (CCEP) with experience as a leader on the senior management teams of several enterprises. His executive experience encompasses the fields of education, compliance, integrated services, the life sciences, government contracting, and the media.
The Masters of Disaster® podcast is produced and hosted by Leona Lewis, Founder of ComplyEthic Consulting LLC firstname.lastname@example.org