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Masters of Disaster

Stories of Risk, Ethics & Compliance. Host Leona Lewis interviews people about leadership, managing risk, ethics and compliance strategies for businesses, government, academia or society.
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Sep 21, 2015

Gerard Braud, CSP, Fellow IEC (pronounced “Jared Bro”) is an international expert, coach, trainer, author and professional speaker, who has worked with organizations on five continents. Known as the guy to call when it hits the fan, he is regarded as an expert in crisis communications and media issues.  

Gerard has been active in the field of communications since 1979. For 15 years, he worked in print, radio and television as a frontline journalist, on the scene of every disaster imaginable. His affiliate reports have been seen around the world on NBC, CBS, CNN and the BBC.

Since 1994 Gerard has specialized in helping organizations communicate more effectively through media training, crisis communications plans, and employee-manager training.

Following the events of September 11th, he was commissioned to write the crisis communication plan for the Internal Revenue Service and its 800 offices across America. Gerard’s plans are also used by the Library of Congress, the U.S. Army Missile Defense Command, numerous city, state and county governments, international corporations, national retailers, national and global non-profits, hospitals, and numerous schools and universities.

 

Gerard Braud has a gift for seeing what and where crises are likely to emerge.  Fifteen years before Hurricane Katrina, Gerard predicted the catastrophic destruction that would befall New Orleans through a series of award-winning reports called, “When the Big One Hits.” For 2 years prior to the Virginia Tech shootings of 2007, Gerard warned that the crisis communications plans at most universities were insufficient and would fail when they needed a plan the most.

EPISODE LINKS

Braud Communications http://braudcommunications.com

e-mai: gerard@braudcommunications.com

phone: 985-624-9976

Devastation of Hurricane Katrina predicted years before it happened http://youtu.be/tfEDmqtjALU

THE HOST OF MASTERS OF DISASTER

Leona Lewis, J.D. is founder of ComplyEthic Consulting LLC

www.complyethic.com

email:  leonalewis@complyethic.com

 

twitter: @complyethic

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